Singapore licensed fund manager
About "Swaen"
What does the name mean?
Swaen Capital was founded by Cliff Go in 2011, his birth name is officially Go Swan Liong.
His middle name is “Swan” equivalent to the English word for the elegant white bird.
He is a Dutch National and in the old, traditional Dutch writing style, you write the word Swan as “Swaen” (new spelling would be “zwaan”).
In this depiction of the name, the AE is presented as a diphthong, creating as a graphic suggestion of a swan, adding a visual link to the name itself.
Diphtongs are referred as “gliding vowels”, providing another connection to the smooth and apparently effortless movement of a swan, belying the immense amount of work going on under the water surface. The white bird is known to be majestic, elegant, reliable and loyal to his partner for life.
The use of the diphthong does not end there though. Through its form, which links two letter that normally stand alone, it also represents the mutually beneficial bond that lies at the heart of Swaen’s relationship with its clients.